Celebrating this iconic site as the gateway into the city of Toronto, Via Bloor is comprised of two residential towers rising 38- and 46-storeys high from a shared podium structure. With a high-profile street front presence with integrated retail at grade, this development extends the world-class luxury shopping promenade.
The Via Bloor towers feature grand, vibrant lobby spaces that are highly visible from the street. Both lobbies are double-storey volumetric spaces, featuring columns finished in a brushed metal to accentuate the verticality of the space. The materials chosen for the interiors are natural and pure, set against a combination of soft brushed warm metals and reflective mirrors to mimic the ambiance of grand hospitality spaces. High contrast between light and dark materiality creates visual interest, while also highlighting an impressive art program featuring Canadian artists to honour its landmark site.
The expansive volumes of the lobbies are visually grounded by a series of contemporary rugs. Poetic, the chosen patterns for these rugs connect the visitors to the rising and setting of the sun. The rug in the East Lobby is designed to celebrate the lively energy of the rising sun, and the West Lobby rug reflects the warm, ambient tones of sunset. The colour palette and material textures conjure a calm and comfortable welcome home for the residents, while also animating the interiors throughout the day, reflecting the natural light penetrating through the floor-to-ceiling windows to flood the lobbies with the vibrant energy of its prime location.
A continuation of the lobby design, the interior design is carried throughout the towers into the amenity spaces. Via Bloor offers a generous 16,000 square foot (1,486 square meter) amenity program, including a swimming pool, children’s play zone, fitness studios, and games rooms. Via Bloor is setting a new precedent for vertical living.