Seminole Hard Rock Hotel & Casino – Guitar Tower

Klai Juba Wald architecture + interiors

Project description

With the Seminole Tribe of Florida’s 2007 acquisition of Hard Rock International, the renovation and expansion of their Hollywood, Florida, property presented the opportunity to reinvigorate and re-imagine this worldwide brand. They once again engaged Klai Juba Wald architecture + interiors to lead a multidisciplinary collaboration of designers, engineers and specialty and technical consultants to bring to life the Tribe’s vision for an unrivaled international entertainment and gaming resort destination. The dynamic curved shape of the iconic Guitar Hotel’s design—configured to resemble back-to-back guitars—is an engineering and construction masterpiece, rising 450 feet over 18 acres of waterfalls and pools. Structural artistry frames a procession of voluminous interior spaces for gaming, spa, food & beverage, retail, entertainment forums and events. The 596,044 square foot Guitar Hotel is part of a $1.5-billion, 3.2-million square foot master plan, renovation and expansion. Showcasing 638 new luxury guestrooms and suites, the project brings the property’s room inventory to 1,271 with the hotel’s existing 465 guestrooms and suites. Programmable LED's integrated into the tower’s curtain-wall and light cannons that complete the guitar’s ‘strings & neck’ in the sky are choreographed to classic rock music to create a beacon of excitement visible for miles across Southern Florida.