Sallys Welt Flagshipstore

Brust+Partner GmbH

Project description

Sallys flagship store in Mannheim (Germany) combines innovative product presentation with a homely living room atmosphere and exciting event character, for a unique retail experience. Once Sally is on site, the merchandise trolleys are pushed aside and the sales area becomes an event location. In addition, modular shelving systems, coupled with precise lighting and sophisticated feel-good details skillfully present Sally's brand feeling. Open ceiling elements and individually adjustable light spots guide the guests through the store in a targeted manner and set the appropriate product groups arranged according to themes and colors. The color scheme is identical to Sally's world at home. A large video wall facing the street was installed behind the shop window. Sally founded her own YouTube channel "Sallys Welt" (Sallys World) in 2012 while studying to become a primary school teacher and has been regularly publishing recipe ideas ever since. Today she owns one of the largest baking and cooking channels in Europe and has already inspired almost 1.8 million subscribers.