NIO House, Shum Yip Upperhills Store

Moc Design Office

Short description

The showroom takes on the name “Gallery”, drawing inspiration from the pure and minimalist aesthetic impression of an art gallery. The designers utilize clean and impactful materials to highlight the product design philosophy. The uniform overhead lighting enhances the spatial ambiance of the showroom.

Within this expansive showroom, designed to accommodate all models, communal-style long benches are integrated to create an environment that encourages open and friendly communication and interaction.

Upon entering the user area, the material transition of sand-colored rock tiles adds a gentle texture to the space.With a symmetrical layout and an array of grid ceiling designs, a theatrical ambiance is created, exuding a sense of ceremony. Inspired by the metaphorical significance of theaters as dream-filled havens and embodiments of a vibrant urban spirit, the space embraces the city’s ethos of “embracing dreams, vitality’s gleam.”

Beneath the grid ceiling, an adaptable and open social space unfolds. Movable furniture adjustments cater to various usage scenarios, complemented by versatile lighting modes that perfectly match different scenario needs. On the opposite side, there is a multifunctional boutique display area and a children’s play area named Joy Camp.