Marzano

JY Design Practice

Project description

JYDP was invited by to design Pizza Marzano’s first re-inventing, golden black line - Marzano, to rejuvenate the interior located in a brand new commercial plaza in Guangzhou. Since its establishment by Sir Peter Boizot in 1965, London, Pizza Marzano has opened 59 restaurants in mainland China after its first store commenced in 2006. Base on the understanding of Pizza Marzano's brand development and consumes’ demand for dining experience, Marzano's interior design pays more attention to the diversified sense of space and dining atmosphere in a day brought by different lighting applications. Meanwhile, by blurring the boundaries of the indoor and outdoor, the space was designed to accommodate all-day dining experience and to enrich visual enjoyments and the overall atmosphere. The extension of the total-design language from the outside to the inside constitutes a coherent space atmosphere. Possessing an area of 250 sqm, the site was equipped with 38-meter-long arc-shaped facade, and 7.3 meter indoor ceiling height. The client envision the restaurant to be an all-day dining, paying tribute to depth, friendly and comfortable connections, while break the boundaries between interior and exterior to attract patrons.The unique site has become both a design feature and a challenge. In order to make the 38-meter facade transparent and relatively hidden amongst the building columns and fire-fighting facilities, starting from the left side, a continuous arch shape is used to form open spaces such as bar counters, entrances, rest areas, and display windows. Utilizing the enclosed facade of the kitchen area, the overall shape is continued, forming a photo-taking spot and a brand advertising wall. The entire façade is divided into 3 levels vertically, using tailor-made curved bricks and texture paint to generate a sharp color contrast. The hidden light strips and the light on the arches pop out the shape of the façade at night, a sense of layering is born under the texture of urban landscape.In thinking about the division of interior space, the designer has associated different functional areas with the facade according to the unique site conditions, and at the same time distinguished the opening type of the facade and the interactive direction of the circulation, so as to break the boundaries between indoor and outdoor. In this way, the plan not only cleverly caters to the narrow space, but also meets the demands for various functions and circulation. The designer divides two highly scattered areas to present customers with different dining experience, and solve the alienation caused by the high ceiling of the space to create a warm and comfortable ambiance.Combining the sense of industry with modern design language, the design divides two dining space in the relatively narrow and long interior. The background wall corresponding to the curved glass facade is regularly arranged with a wooden arched structure extending from the wall to the ceiling, and orange lamps are added to form the overall shape of the central dining area.The window seats are planned for the afternoon tea, echoed by the customized chandelier hanging irregularly on the ceiling. The open kitchen on the right of the restaurant also uses vertical wooden structure and light tubs as elements to connect to the wall design of the multifunctional room at the other end. The overall space uses the exterior facade materials to the interior, and is equipped with different areas and different lighting methods to make the overall space coherent and create a warm and delicate dining environment. Marzano is a brand new interior space designed by JYDP for Pizza Marzano, which applies to the site conditions. Breaking the circulation of the indoor and outdoor boundaries, the warm and comfortable atmosphere with a sense of hierarchy, together with the modern design language of industrial style has been introduced to provide a good place for catering, leisure for the city consumers.