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Architecture | Hospitality & Hotels

Fenix Furano

SAAD - sudo associates, architecture and design



  • Furano, Hokkaido, Japan
  • SAAD - sudo associates, architecture and design
  • Tomoyuki Sudo
  • Momoyo Yamawaki, Mimi Okuhara, Shintaro Ueno
  • Fenix Furano is the area’s first luxury, international hotel. Here, luxury is not expressed through gilt and expense but clarity and richness of idea. Its forest analogy is stark. Slim, vertical timber columns weave around the first storey while on the upper storeys they bunched together like thick tree trunks. At night, these trunks appear to merge with the ceiling shadows that suggest spreading branches. These wood elements juxtapose with its rectangular, fair-faced concrete shell, expounding on dualities between warm and industrial. The design concept aims to let guests experience the environment and nature using such natural materials and symbols.

  • https://www.youtube.com/watch?v=0mcl9dRlRh8&t=9s
  • Ikuya Sasaki / Kenji Masunaga
  • SAAD - sudo associates, architecture and design
Project description

Fenix Furano is the area’s first luxury, international hotel. Here, luxury is not expressed through gilt and expense but clarity and richness of idea. Its forest analogy is stark. Slim, vertical timber columns weave around the first storey while on the upper storeys they bunched together like thick tree trunks. At night, these trunks appear to merge with the ceiling shadows that suggest spreading branches. These wood elements juxtapose with its rectangular, fair-faced concrete shell, expounding on dualities between warm and industrial. The design concept aims to let guests experience the environment and nature using such natural materials and symbols.


Project details
Location:Furano, Hokkaido, Japan
Studio NameSAAD - sudo associates, architecture and design
Lead designerTomoyuki Sudo
Design teamMomoyo Yamawaki, Mimi Okuhara, Shintaro Ueno
Photography creditsIkuya Sasaki / Kenji Masunaga
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