Architecture | Concept & Unbuilt
Changzhou Hongyang Plaza
PH Alpha Design LTD.
Project description
Changzhou Hongyang Plaza takes the original site of Dacheng No. 3 Textile Factory as a clue, successfully integrated modern techniques into the design, brought new blood into the original old historical sites. The design takes silk thread as an idea, harmonising the cocooning, drawing and brocade process of traditional textile culture into the design of the three main atrium spaces, emphasis the unique cultural space outline. The project base on history, sew through the past and the present and focus on the future. The design can accommodate historical cultures, experiential marketing and scene reproduction into the overall space, creating a new commercial retail model that is impactful, spirited and valuable.
Project details
Location:Changzhou, China
Studio NamePH Alpha Design LTD.
Lead designerClive Chow
Design teamClive Chow, Ives Lee, Yuchao Yue, Yuanyuan Yang, Amira Tounsi, Kunpeng Chen
Project copyrightPH Alpha Design LTD.
Photography creditsPH Alpha Design LTD.
Share project
