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Interior | Retail, Shops and Stores

All Design Studio creates Luxemporium multi brand boutique

All Design Studio



  • Chengdu - China
  • All Design Studio
  • Gnial Liang / Wei Chen /Fred Li
  • Designer:Yiyi Zhang 3D render:Wang hong bin CAD:Luffy Yang , Arielle Chen, Doris
  • Inspiration|Parallel world
    In a scenario straight out of cosmic rays, a group of NASA scientists working on an experiment in Antarctica in 2020 has detected evidence of a parallel universe. Scientists found particles that coming from Antarctica with rules of physics that are completely the opposite.

    “Scientists detected a subatomic elementary particle - tau neutrino - coming “up” out of the Earth would imply that these particles are actually traveling backwards in time.
    At the moment of the Big Bang two universes were formed – ours, and another one that from our perspective is running in reverse. it may have spotted a link to backwards and perversion.

    We are inspired by this concept through the processing of the time machine into a reversion which transits the solid phase into the abstract liquid form.
    It culminates in an extension of the non-fixed form, and the transcendent form turns into time and light again.

    Main Entrance N.0
    The parallel universe is blended in a deeper sense based on our concept of architectural installation, defining quadruple parallel space: parallel latitude, parallel material and color, parallel memory, and parallel mirror.
    We imagined the spacecraft as a singular entry experience. The first identification space is the transfer station in the parallel universe where dedicated to retail limited collaborated shoes. Leading from the “transfer station”, the tunnel links to other spaces.

    Shoes & Bag Area
    Along with the right-hand side on the porch, we created a blue area with a collection of Top 20 best-selling shoes and handbags.
    With consideration of the desire to express parallelism in memory, Alldesign has contributed to retrieve the form, color, and proportion of memory wall through our habitual memory.
    As the existence of parallel relation arising, people can be immersed in the samsara and interlacing of fashion trends.
    The circular display shelves in this blue area feed a role in the way of relaying information through this cube in a parallel universe.
    Our concept continued to the time device in the middle part of the room.

    Clothing area
    The pink space in the clothing area represents the landform on the future planet, which dedicates to describe the sand dune and castle in star wars. The color filled in this area is parallel to the blue vibe decorated in the area for shoes and handbags.

    Down jacket and denim clothing
    The area for the down jacket and denim clothing extends to parallelism in latitude by taking the advantage of a sense of space to present cowboy style and Arctic area
    Digital snow was used to spread across walls and ceilings in the down jacket area, accompanying the decoration in the middle --- South Pole detector, which also serves as a display function.
    The display shelves took the advantage of ice cubes to dedicate a sense of “cold”, immersing in the shopping atmosphere.
    Denim elements link to reminiscent of western cowboys, therefore, the characteristic of terra cotta shade is pretty harmonious with denim colour.

    Bloom Hub accessories area
    For another shop-in-shop space, Bloom Hub, we has decided to continue with the “parallel universe” concept. Bloom Hub, a brand new trendy accessories select shop, gathers hundreds of brands of jewellery and glasses. Therefore, we has created a large display shelf with the shape of “∞”, symbol of infinity.
    The display shelf, constructed by metal, is composed of hundreds of double-sided display boxes. The shape of each box is different due to the streamlined design. The boxes in the main display booth are self-luminous. The display shelf can carry 600 of items maximum.

    The inspiration comes from the journey of infinite evolution. "∞" represents infinite possibilities. The white silver space reflects illusion and nimbus. The traversal and superposition of matter and time in the same latitude implies eternity.

    On the walls behind the huge "∞" display shelf are lined with white cubes, spreading out as the shape of water ripples, a continuation of the "∞", for customers and merchandise can resonate to each other. The virtual and reality changes of the space corresponds to different product categories and styles. The repeated design language connects the concept of parallel universe. Different spaces blend with each other for customers to enjoy a stylish shopping experience.

    3D Installation|Time machine
    All design created the artful installation by using 3D printing to dynamically reinforce the blurry concept of time.
    Time, as invisible as the flow of water, is emerged to be quantified and concreted in the store, while we have a desire to left a beautiful record to the viewer.

  • https://www.youtube.com/watch?v=IzyDE7rod00&t=14s
  • Photographer|Studio Ten – Tan Xiao Video|HUASHENGSTUDIO
  • All Design Studio
Project description

Inspiration|Parallel world In a scenario straight out of cosmic rays, a group of NASA scientists working on an experiment in Antarctica in 2020 has detected evidence of a parallel universe. Scientists found particles that coming from Antarctica with rules of physics that are completely the opposite. “Scientists detected a subatomic elementary particle - tau neutrino - coming “up” out of the Earth would imply that these particles are actually traveling backwards in time. At the moment of the Big Bang two universes were formed – ours, and another one that from our perspective is running in reverse. it may have spotted a link to backwards and perversion. We are inspired by this concept through the processing of the time machine into a reversion which transits the solid phase into the abstract liquid form. It culminates in an extension of the non-fixed form, and the transcendent form turns into time and light again. Main Entrance N.0 The parallel universe is blended in a deeper sense based on our concept of architectural installation, defining quadruple parallel space: parallel latitude, parallel material and color, parallel memory, and parallel mirror. We imagined the spacecraft as a singular entry experience. The first identification space is the transfer station in the parallel universe where dedicated to retail limited collaborated shoes. Leading from the “transfer station”, the tunnel links to other spaces. Shoes & Bag Area Along with the right-hand side on the porch, we created a blue area with a collection of Top 20 best-selling shoes and handbags. With consideration of the desire to express parallelism in memory, Alldesign has contributed to retrieve the form, color, and proportion of memory wall through our habitual memory. As the existence of parallel relation arising, people can be immersed in the samsara and interlacing of fashion trends. The circular display shelves in this blue area feed a role in the way of relaying information through this cube in a parallel universe. Our concept continued to the time device in the middle part of the room. Clothing area The pink space in the clothing area represents the landform on the future planet, which dedicates to describe the sand dune and castle in star wars. The color filled in this area is parallel to the blue vibe decorated in the area for shoes and handbags. Down jacket and denim clothing The area for the down jacket and denim clothing extends to parallelism in latitude by taking the advantage of a sense of space to present cowboy style and Arctic area Digital snow was used to spread across walls and ceilings in the down jacket area, accompanying the decoration in the middle --- South Pole detector, which also serves as a display function. The display shelves took the advantage of ice cubes to dedicate a sense of “cold”, immersing in the shopping atmosphere. Denim elements link to reminiscent of western cowboys, therefore, the characteristic of terra cotta shade is pretty harmonious with denim colour. Bloom Hub accessories area For another shop-in-shop space, Bloom Hub, we has decided to continue with the “parallel universe” concept. Bloom Hub, a brand new trendy accessories select shop, gathers hundreds of brands of jewellery and glasses. Therefore, we has created a large display shelf with the shape of “∞”, symbol of infinity. The display shelf, constructed by metal, is composed of hundreds of double-sided display boxes. The shape of each box is different due to the streamlined design. The boxes in the main display booth are self-luminous. The display shelf can carry 600 of items maximum. The inspiration comes from the journey of infinite evolution. "∞" represents infinite possibilities. The white silver space reflects illusion and nimbus. The traversal and superposition of matter and time in the same latitude implies eternity. On the walls behind the huge "∞" display shelf are lined with white cubes, spreading out as the shape of water ripples, a continuation of the "∞", for customers and merchandise can resonate to each other. The virtual and reality changes of the space corresponds to different product categories and styles. The repeated design language connects the concept of parallel universe. Different spaces blend with each other for customers to enjoy a stylish shopping experience. 3D Installation|Time machine All design created the artful installation by using 3D printing to dynamically reinforce the blurry concept of time. Time, as invisible as the flow of water, is emerged to be quantified and concreted in the store, while we have a desire to left a beautiful record to the viewer.


Project details
Location:Chengdu - China
Studio NameAll Design Studio
Lead designerGnial Liang / Wei Chen /Fred Li
Design teamDesigner:Yiyi Zhang 3D render:Wang hong bin CAD:Luffy Yang , Arielle Chen, Doris
Photography creditsPhotographer|Studio Ten – Tan Xiao Video|HUASHENGSTUDIO
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